Two practitioners who saw AI reshaping search before most agencies knew what GEO was and built a firm around it.
Makan has spent his career at the intersection of digital marketing and business strategy running paid search, social media, and full-funnel growth campaigns across some of the most competitive and regulated industries out there: financial services, healthcare, real estate, and e-commerce.
Before co-founding Smart GEO Agency, he built and scaled a financial services branch from scratch to over 1,400 active clients, and went on to lead marketing operations for multiple businesses simultaneously as an independent digital marketing manager. He founded Smart Business Strategies in 2024, with Smart GEO Agency as its AI search arm, born out of a clear-eyed view that the brands winning tomorrow are the ones building AI visibility today.
He holds a Bachelor of Commerce from Ryerson University and a Digital Marketing Certificate from the same institution.
Salar is the technical backbone of Smart GEO Agency. His background is in freelance web development, building and optimizing digital infrastructure for clients across different industries, which gave him a ground-level understanding of how websites are built, how they’re crawled, and how they communicate authority to both search engines and AI systems.
When the GEO space emerged, Salar was already thinking about the technical side of the problem: how do you structure content and entity data so that a language model doesn’t just find your brand, but trusts it enough to cite it? That question became the foundation for how Smart GEO Agency approaches every client engagement.
He leads all technical implementation, schema architecture, structured data, content optimization for LLM retrieval, and the systems that make GEO work under the hood.
A lot of agencies are retrofitting “AI” onto their existing SEO playbooks. We built ours around GEO from day one, because we believe the brands that move now are the ones that will own their category in AI search.
We cap our client load deliberately. Every engagement gets real attention from the people who built this practice, not a junior team following a checklist.
GEO isn't something you have to take on faith. We track your AI citation rate across platforms and report the numbers every month, no spin.
If GEO isn't the right fit for your business right now, we'll tell you. We'd rather be honest upfront than lock you into a program that doesn't deliver.
Smart GEO Agency . Helping brands get cited, recommended, and featured by AI platforms, shaping modern search.
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